Road safety advice

Caravan and motor home owners may well find that next time they take their children to play indoors at the campsite, television screens are showing short clips giving road safety tips and advice in amongst the usual programmes.

Michelin has produced items about wearing reflective clothing, cycle safety helmets and checking tyre pressures.

Peter Snelling, head of communications for Michelin UK, explains: "We know from our research that parents are the motorists most concerned with safety on the road.

"Choosing these play centre locations means that parents have time to read the safety messages."

Children are involved using colouring sheets and branded crayons, whilst parents can enter a prize draw competition to win an activity holiday in Greece. Application forms are available from participating play venues.

19/12/2007 10:31:58